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Reverse engineering is the best way to learn.
It's the closest we have to plugging our brains in and downloading new material.
Find what works and replicate it.
When you learn a new skill, the best way to flatten the learning curve is to copy.
Learning to write music?
Dont write your own songs. Learn ones you want to sound like.
Learning to copywrite?
Write down the best copy by hand.
The same goes for improving your daily routines and frameworks.
If you want to be a high performer, don't start from zero.
Study who you want to be like.
I've selected 3 CEO's I like.
You don't have to like everything about a person.
Elon Musk is a fantastic inventor but I'd never ask him for marriage advice.
Let's dive into 3 of the CEO routines everyone can learn from.
The 3 were covering (make sure to read all of them):
- Elon Musk
- Tobi Lutke
- Jack Dorsey
Elon Musk
Sold his first company before 30.
Made millions. Bought supercars. Crashed one.
Sold second company to PayPal.
IPO'd with PayPal.
Made more millions.
Rolled those millions into SpaceX and Tesla.
Grinded for a decade.
Made more than a trillion in market cap.
Elon's 5 steps to innovating
- Make the requirements less dumb
- Delete the part or process
- Simplify and optimize the design
- Accelerate cycle time
- Automate
Do not go out of order.
Too many automate prematurely.
This is a footgun.
Elon's 3 Steps for Releasing New Tech
- Make it work
- Make it efficient
- Make it scale.
In this order.
If you try to over optimize before it works, you waste time.
Tobi Lutke
Apprenticed as a software engineer for Siemens.
Never practically trained as a software engineer.
Dropped out to move to Canada.
Made websites for people.
Sold snowboards to cover his lift tickets.
Needed a site to sell more snowboards.
Created a site and realized it was a huge pain in the ass to make an online store.
Spent 18 months writing the first version of Shopify.
Sold Shopify as a software-as-a-service.
Grinded for a decade.
Scaled Shopify to $97b.
Tobi Lutke's Advice
Find the thing you would do even if no one paid you.
For him that was programming.
Continue doing that thing and find a way to make money with it.
Don't sacrifice quality for speed.
Do both.
It's good to be ambitious but don't try to build businesses too fast.
Building really great companies takes a long time.
Jack Dorsey
Founded Twitter and Square.
Built the first version of Twitter while he was working a day job at a podcasting startup.
Says everyone should learn to code.
He built the first version of Square in 1 month.
His advice is to make a note every single day of Do's and Don'ts.
Jack Dorsey's Daily Routine
- Open a note on your phone
- Give it the title Daily
- Go down two spaces
- Write Do
- Go down two spaces
- Write Don't Do
Here's an example he posted on Twitter of his note:
Create a new note every morning when you wake up.
Decide what you are going to do today.
Focus on high level objectives.
Then go through what you won't do today.
This could be something personal or for work.
Jack mentions that writing the Don't part is often harder.
At the end of your day before you go to bed go through your list and check items off.
Sometimes items will sit on the list for months.
This practice trains you to be more intentional with you day.
Signing off for today.
We're entering the 10th week of the year.
42 more to go.
What's something you're focused on getting done this week?
I'd love to hear.
Reach out anytime and I wish you the best this week.