Alex Hormozi - The Content King
Alex Hormozi's Advertising Framework is a simple approach. It's designed to help individuals and businesses alike achieve their most ambitious goals.
If you don't know Alex, he's an entrepreneur whose built a few companies and sold them.
Wikipedia says "Iranian-American entrepreneur, investor, philanthropist, internet personality, author, digital marketer, podcaster, and public speaker who has made investments in the software, service, e-commerce, and brick-and-mortar industries. He is best known as the co-founder and CEO of Acquisition.com, a holding company that oversees a portfolio of Hormozi's private investment businesses"
He started Gym Launch,
Hormozi's framework offers a clear path to success.
He explains the importance of advertising. Double your leads, double your business.
He then gets into the ways to get leads in 4 simple ways.
1. Warm Outreach
- Go through your entire email list
- Go through your entire phone list
2. Posting Free Content
- If you do start posting content and promoting something, you keep talking about your thing then promote on top. 300 pieces of content a week.
The slides are from this presentation:
3. Running Paid Ads
- Post an ugly ad in exchange for free marketing
- Letting strangers know one to many
4. Cold Outreach
What it is: Advertising 1:1 for strangers
- Get a way to contact them
- Figure out what to say
- Contact them until they're ready and able to listen
