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Parker Rex DailyMarch 10, 2025

AI Slop is $100M Business in Plain Sight

Parker Rex reveals how AI services scale to $100M in plain sight, sharing prompts, product lessons, and building public to 100K/mo.

Show Notes

Parker lays out how AI-driven “slop” can become a real business, then drills into practical systems for video planning, content strategy, and building a sustainable AI services brand—plus a concrete plan to reorganize his site and workflows.

Video planning and prompting depth

  • Push beyond generic roles (e.g., “you are an accountant”) to deeper business-context prompts.
  • Apply ICE-style scoring (Impact, Confidence, Ease) to prioritize features or content ideas.
  • Use prompts to generate hooks, outlines, and frames for both mass-audience AI content and developer-focused content.
  • Test ideas quickly with transcript-based prompts to generate titles, outlines, and hooks.

Content strategy: two niches and audience growth

  • Two niches, two channels, one overarching mission:
    • Mass-audience AI content (broad, explorable topics for non-technical viewers).
    • Developer/AI-coding content (hands-on coding, tooling, and workflows).
  • Build content around a cadence and a clear strategy:
    • Regular beat for main channel content (targeted, higher-signal topics).
    • Daily updates on the daily channel to stay top-of-mind.
  • Use AI to bootstrap ideas:
    • Notebooks LM for turning long videos into blog posts.
    • Notebook LM for extracting core lessons from industry videos (e.g., Andre Karpathy, Joe Rogan playbooks).
    • Aonic for transcripts to help craft titles and hooks.

AI slop and fundamentals

  • Slop (highly prompt-driven, quick-turn code) is a trend, but it’s not a substitute for fundamentals.
  • Advocate for competence in core tech stacks:
    • HTML, CSS, JavaScript/TypeScript, React, Next.js, and understanding of modern dev tooling.
  • Treat vibe-coding as a starting point, not the finish line. You still need fundamentals to debug, test, and scale.
  • Curriculum idea: learn the basics, then apply AI to automate, not replace, the core skills.

Tools and workflows

  • Notebook LM: summarize long videos, generate blog posts, and build notes that feed content planning.
  • Aonic: extract/transcript workflows to jump-start titles and outlines.
  • Par.com resources AI tools: a shared database to source prompts, templates, and workflows (e.g., YouTube-to-blog prompts).
  • Planning cadence: plan + execute (Plan.md → EX step) to structure coding or site tasks. Use a dedicated AI plan folder (Plan/Plan.md) to guide the code assistant.

Website plan and future coding direction

  • Current goal: move blog content onto the homepage; drop the separate Blog route.
  • Approach:
    • Create a step-by-step planning doc (Plan.md) for content migration.
    • Use an agent-mode workflow to translate plan into concrete steps (two-step plan: plan, then execute).
    • Expect iterative tweaks as you migrate routes and content components.
  • Practical tip: treat site refactors as a live experiment; capture the process in a repeatable planning template.

Community and strategy

  • Build and lean into a community (Trouble-Free) to create defensibility against AI-flooded markets.
  • Learn from playbooks of others:
    • Joe Rogan: cadence, scheduling, and long-form consistency.
    • Luke Belmar: community-building playbook and multi-channel content strategy.
  • Narrative you’re building: moving from a high-paying but turbulent startup world toward a repeatable, higher-quality AI services business with real client impact.

Actionable takeaways

  • Use deeper, business-context prompts to steer AI-assisted content (beyond generic roles).
  • Prioritize ideas with ICE scoring to focus on what moves the needle.
  • Repurpose video content into blogs automatically with Notebook LM and transcript tools.
  • Don’t rely solely on vibe coding—build a fundamental skills baseline and pair it with AI tooling.
  • Develop a two-niche content strategy to grow an audience and a developer-focused audience simultaneously.
  • Build a community (Trouble-Free) to create durable value beyond individual projects.
  • Plan site changes with a formal plan document (Plan.md) and agent-enabled execution to reduce chaos.
  • NotebookLM (prompting, summarization, and content extraction)
  • Capital Club (Luke Belmar's entrepreneurial community – community-building and content strategy reference)
  • Supabase (mentioned as a SaaS trend to watch)