Notes

Anything You Want: 40 Lessons for a New Kind of Entrepreneur

By

Parker Rex

on

Nov 2, 2020

  • Metadata:
  • Author: Derek Silvers
  • Tags: #entrepreneurship #business
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  • Highlights

Link to the book:

full of regret because you pursued little distractions instead of big dreams. You need to know your personal philosophy of what makes you happy and what’s worth doing.
  • Business is not about money. It’s about making dreams come true for others and for yourself.
  • When you make a business, you get to make a little universe where you control all the laws. This is your utopia.
  • A business plan should never take more than a few hours of work—hopefully no more than a few minutes.
  • Success comes from persistently improving and inventing, not from persistently doing what’s not working.
  • say, “Hell yeah!” For every event you get invited to, every request to start a new project, if you’re not saying, “Hell yeah!” about it, say no.
  • Then they would talk about LOI, ROI, NDAs, IPOs, and all kinds of things that also had nothing to do with actually helping people.
  • None of your customers will ask you to turn your attention to expanding. They want you to keep your attention focused on them. It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.
  • (This is how Richard Branson started Virgin Atlantic Airways.) Starting small puts 100 percent of your energy into actually solving real problems for real people.
  • By trying so hard to please the big client, you will lose touch with what the rest of the world wants.
  • When you build your business on serving thousands of customers, not dozens, you don’t have to worry about any one customer leaving or making special demands. If most of your customers love what you do, but one doesn’t, you can just say good-bye and wish him the best, with no hard feelings.
  • Have the confidence to know that when your target 1 percent hears you excluding the other 99 percent, the people in that 1 percent will come to you because you’ve shown how much you value them.
  • Now you’re a confident extrovert and everyone loves you. Go!
  • But then the whole town was bought up by these damn corporations full of MBA weasels micromanaging, trying to maximize the profit from every square foot of floor space.
  • earnings rate as a percentage of gross?
  • Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?
  • For others, it’s how deeply they can influence just a few people’s lives. For
  • That’s the Tao of business: Care about your customers more than about yourself, and you’ll do well.
  • overwhelming to remember that at the end of every computer is a real person, a lot like you, whose birthday was last week, who has three best friends but nobody to spoon at night, and who is personally affected by what you say.
  • To be a true business owner, make it so that you could leave for a year, and when you came back, your business would be doing better than when you left.
  • No matter which goal you choose, there will be lots of people telling you you’re wrong.
  • Pay close attention to when you’re being the real you and when you’re trying to impress an invisible jury.

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